19 Best Beauty Advent Calendars 2025: Prices, Dates, Reviews
What were the best beauty advent calendars last year?
The GLAMOUR team’s top-rated beauty advent calendars last year were the Sephora advent calendar – adored for its value for money, and selection of cult brands we’d actually been wanting to try for time – while the most popular advent calendar among GLAMOUR readers in 2024 was, surprisingly, the NEXT Beauty Advent Calendar. It was reduced to £81 at its most affordable and was worth over £380; more than 300 of you placed orders as a result.
Outside of that? We loved the Harvey Nichols, Cult Beauty and Space NK calendars – as well as those by Marks and Spencer, Liberty and Selfridges. The reason they came out on top? Each contained a healthy mix of skincare, makeup, and beauty tools, including a host of viral buys and essentials we were already desperately in need of top-ups of.
When do beauty advent calendars go on sale in 2025?
Kind of, like, now? Actually, that’s not strictly true – most of the best beauty advent calendars won’t ship until September or October, but a lot of pre-orders and waitlists are already live. We know – it feels far too soon to swap SPF for Christmas stockings, but beauty advent calendar drop has officially become a summer event and you can’t do anything about it.
Liberty kicked things off super early this year, with exclusive pre-orders for Beauty Drop subscribers going live in early July – closely followed by Cult Beauty, Harrods (who have three new launches) and NEOM. Our top tip? If you have your eye on one, join waitlists, set alarms and don’t hang around. The best calendars always sell out — and the earlier you shop, the more likely you are to bag the good ones.
Who has the best beauty advent calendar?
Most big beauty brands now have beauty advent calendars each year. Seriously: name a big-name and they’ve probably released a Christmas countdown packed with their bestselling products – from conditioners to eyeshadow, lip balm, eyeliner and body lotion. But that doesn’t mean they’re all good.
This year, expect worth-your-money beauty advent calendars from The White Company, Cult Beauty, Sephora, Charlotte Tilbury, Dr Barbara Sturm, LookFantastic, John Lewis, L’Occitane, Space NK, La Prairie and Liberty London. And outside of beauty, take note of jewellery advent calendars, non-chocolate advent calendars, gin advent calendars, wine advent calendars and sex toy advent calendars, too.
Which beauty advent calendar offers the best value for money?
Of the beauty advent calendars that have launched so far this year, the one with the highest worth is Liberty’s. It’s worth a whopping £1,245 – and includes 30 iconic beauty finds (including 20 full size), plus a unique Ianthe print drawstring bag. All for £275. Whew.
After something else? Shop the best gift hampers and best beauty gift sets.
