21 Beauty Launches I’m Shopping This October

When you think October beauty your mind may go right to spooky manicures and Halloween-ready makeup. But the month actually has so much more to offer—beauty brands are gearing up for the cozy season ahead by dropping new product and collabs that make the rest of this month just as exciting.

Whatever your beauty routine needs, these October drops have you covered. Read on for the best beauty launches to shop this month.

L’Oréal Paris Extensionist Mascara 

A high-quality, affordable mascara is a necessity in any makeup bag. L’Oréal Paris’ new drop gives extension-like results, lengthening lashes without clumping them. It’s available in non-waterproof and waterproof formulas, and it comes in three different colors: Blackest Black, Black, and Brown.

Salt & Stone x Aritzia Collection

Aritzia has entered the self-care game. The fashion brand is joining forces with Salt & Stone for an exclusive, limited-edition scent: Lily & Yuzu. This fresh, warm fragrance is available in a deodorant, body wash, body mist, and candle.

Merit x Brandon Maxwell Signature Lip Blush in Maxwell

Merit just dropped a new shade of its blurring Lip Blush formula, previously only available as part of its holiday kits. To make it even more special, the beauty brand collaborated with designer Brandon Maxwell to create this limited-edition color, aptly named Maxwell. The cool-toned berry shade is the perfect accent for any fall makeup looks.

Boy Smells Peachy Oudy

Boy Smells’ newest scent is proof that you can have the best of both worlds. Peachy Oudy is both fruity and woody. With notes of peach skin, mimosa, and white oud, this scent walks the line between fresh and rich.

Dove Intensive Repair Bi-Phase Serum + Oil

Luxurious hair care does not have to come with a steep price. Dove’s new Intensive Repair Bi-Phase Serum + Oil leaves hair looking glossy and strong, and helps with frizz control for up to 72 hours. To sweeten the deal, you can pick it up at your local drugstore for about $10.

Victoria’s Secret Santal Amour Single Wick Candle

If you’re looking to update your home fragrance collection, Victoria’s Secret is the place to go. Now, you can find candles, room sprays, diffusers, and air fresheners at the store. Plus, you can always update your underwear drawer while you’re at it.

Dr. Althea 345 Relief Cream Mist

Dr. Althea’s latest launch is perfect for a skin refresh on-the-go. The fine mist soothes and hydrates skin, making it ideal for sensitive complexions that are prone to redness and irritation. Spray it whenever you need a little moisture boost—even after you’ve applied all your makeup.

Pat McGrath Labs GOLD 001

Get gilded with Pat McGrath Labs’ GOLD 001. This limited-edition pigment made its debut a decade ago, backstage at Prada Spring 2016. Now, you can shop it yourself if you want to add a touch of gold to any look. Use it on your eyelids, lips, cheeks—wherever you want some metallic shine.

YSL Beauty Couture Face Palette in Golden Oasis

YSL Beauty’s new face palette includes three highlighters and three blushes. Inspired by sparkling champagne, this compact is full of versatile shades of pink, nude, and bronze tones. Use it wherever you want some added radiance.

Dior Backstage Glow Maximizer Palette

Dior’s new and improved palette is designed to help you glow, whether you use it as a highlighter, eyeshadow, blush, or bronzer (or all of the above). The palette includes four pearlescent shades—all of which blend easily into the skin for a smooth application.

Sisley Paris Phyto-Eye Palette

Simplify your makeup routine with a neutral eyeshadow palette you can wear in endless ways. Available in two different colorways, Tender Toffee and Bois De Rose, these palettes feature four different shades and three finishes (glitter, satin, and matte). Plus, the powder-to-cream formula blends out perfectly for a seamless finish.

Nécessaire Body Wash in Cyprès-Citronné 

Your body wash can (and probably should) be as carefully formulated as your face wash. Add some luxury to your bathing routine with Nécessaire’s latest scent: Cyprès-Citronné. With notes of cyprès, citronné, bergamot, and cedar atlas, this formula smells so refreshing. Plus, it has powerful ingredients like niacinamide and plant oils for some extra TLC.

Dieux x Eckhaus Latta Solar Return Forever Eye Mask

We should all be retiring single-use eye masks, and this drop from Dieux and Eckhaus Latta makes it easy to say goodbye. Made with 100% medical-grade silicone, these reusable masks grip skin and seal eye serums (and creams) against the skin for optimal absorption. And how cute is this special design, in collaboration with NYC designer Eckhaus Latta?

Gisou Honey Infused Lip Oil in Sticky Toffee

Gisou’s lip oils are already top-rated among customers, but now the brand is coming out with three new shades: Sticky Toffee, Vanilla Glaze, and Milky Mocha. Applying these oils is a luxe experience from start to finish: the formula smells like sweet vanilla, goes on sheer (with just enough color), and leaves a glossy shine.

Supersuite Butter, But Badder Hydrating Body Whip

Supersuite’s rich new body cream is made with shea butter, coconut oil, oat extract, and coffee extract. The formula helps moisturize skin, leaving it looking calm, radiant, and refreshed. Plus, it comes in three different scents: Gimmie Flowers, Caramel Temptress, and Pear Skin. For best results, use on damp skin

Typology L55 Mattifying Stick

Expect instant results with Typology’s new Mattifying Stick. Made with microporous silica and bakuchiol, this formula mattifies skin and regulates oil production without drying out your complexion. Keep it on hand for an on-the-go solution to oily skin.

Dedcool Dedtergent Mochi Milk 

Laundry day does not have to be a pain. Dedcool’s new Mochi Milk laundry detergent captures the scent of their sugary twist on the cult-favorite Milk fragrance. With notes of peach, marshmallow, and sweetened rice milk, this new detergent will make your laundry smell like a sweet escape.

Liis Celestial Objects

This warm, deep scent has top notes of quince and pink pepper while the base is made up of labdanum and tonka bean. Incense, almond, and rice paper also peek through. The combination ties together elements of earth and sky—hence the name, Celestial Objects.

Imaginary Authors Abandoned Mansion

With notes of cedar, quince, and paperback books, this fragrance is designed to tell the story of an abandoned mansion in the Adirondacks. The scent is very fall-friendly, channeling the dark academia vibes of a campus library during back-to-school season. 

Emi Jay Aura Hair & Body Mist in Toasted Sugar

Just in time for cozy season, Emi Jay dropped its Hair & Body mist in a warm vanilla scent. Not only will it make you smell good enough to eat, it has styling benefits to boot. Glycerine adds shine and tames frizz, while aloe leaf juice hydrates parched hair.

Shark FacialPro Glow At Home Hydro-Powered Facial System

Shark is bringing the spa to your home with Facial ProGlow, a facial system with two attachments: A depuffer that provides both hot and cold therapies, and an exfoliator for hydro-fueled extractions and hydration infusions. (The set includes an AHA/BHA exfoliating gel for the former and a BHA hydrator for the latter.) The results? Clearer pores and softer skin in about 10 minutes.